Tui’s background includes working for NZTE where she headed up the Maori Enterprise Team supporting major primary exporters into offshore markets. She went on to be New Zealand Trade Commissioner based in Melbourne and on her return to New Zealand headed up NZTE’s exporter education programme.
Tui then spent over a decade working with start-ups and headed up Wellington’s Fashion HQ business incubator and was the former Chief Executive of Creative HQ.
Tui was responsible for the establishment of the Lightning Lab, New Zealand’s business acceleration programme including raising public and private funding, branding, international accreditation, mentor recruitment and pipeline development.
Tui holds governance positions related to the protection of Maori intellectual property and employer relationships with the Ministry of Defence and is a judge for the Mumtrepreneur Awards.
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