Magnitude 7

Magnitude 7 is an immersive two day workshop that empowers participants to ideate and validate their business / innovation idea. Using the latest start-up and design thinking, it is designed to shift mindsets, encourage innovative thinking and accelerate participants success.

Throughout the workshop, participants will work on their own business idea or project, or if they do not have one they will be assigned a commercial challenge related to Te Papa / the Culture and Heritage sector.

Magnitude 7 covers the following subjects - problem definition, design sprints, customer journeys, customer personas, experiential design, lean canvas, prototyping, market validation, pitching / presentation. In essence, we are running a full product development process.

The way that the programme is delivered is fast paced and action oriented, we cover the theory but then get participants to apply it in real life. The sessions are interspersed with activities including a hands-on creative thinking exercise and observational studies in the museum. The participants are encouraged to get in on the action by building physical prototypes, creating video, or some other tangible conceptualisation of their thinking.

Outcomes for participants

The intended key outcomes are –

  • An understanding of the ‘experience economy’ and disruptive and transformational technology in a commercial context
  • Build participants entrepreneurial capability and increase their confidence and familiarity of startup, design and innovation terminology
  • Introduction to design sprints, lean canvas, customer journeys and personas with practical advice on how these can be applied to their own idea / project / business
  • Customer development - focus on problem / solution fit. i.e. finding a problem worth solving (that can lead to the creation of a viable solution and scalable business)
  • Increase individual participant’s understanding of start-up / innovation frameworks that increases their confidence to pursue career paths in related industries (future proofing work skills).

Our programme helps prepare New Zealanders for the future by building on their innovative capacity while celebrating their cultural anchors. The future of work will be about both – culture and innovation.

Specifically, we are increasing the creative and digital capability of participants and highlighting pathways into high value employment in the culture-tech sector. Employment pathways in this area include experiential design, user experience, audience engagement, insights and analytics, digital product development, digital content and knowledge management. Further, our programme connects participants to their regional cultural institution / iwi, building their networks and experience of delivering to ‘client briefs’ and problem solving real issues.

Who are we targeting?

Participants for our Magnitude 7 workshop can be individuals with a project or business idea, sole founders, teams or established businesses. They could be at the idea stage or in a related industry.

We have run the workshop successfully with over 65 Pasifika entrepreneurs in Wellington at Te Papa Tongarewa, and in Dunedin at Toitū Settlers Museum. This has resulted in the following;

  • Three businesses going on to participate in a business accelerator programme
  • Individuals who have gone on to secure employment in the creative tech sector, community based projects, government agencies
  • Stronger connections between Pasifika communities, Te Papa, and other cultural institutions
  • Stronger connections with the innovation ecosystem.